At LRA Houston, we believe agents and teams deserve more than a licensed sponsor — you deserve real leadership, real tools, and real support. Our hands-on culture means you’ll work directly with owners who are in the trenches with you, not behind closed doors.
From weekly leads and step-by-step training to live broker classes and full contract support, everything we do is designed to help you grow your business with confidence. At LRA Houston, you’re never just another agent — you’re part of a collaborative, growth-minded community that’s here for you every step of the way.
Edie Leon is the founder of Local Realty Agency and the broker of record for Local Realty Agency Houston.
Ms. Leon is a mastery real estate coach known for transforming high-performing agents, teams, and brokerages into powerhouse leaders in their markets.
Her coaching has helped agents double their production, restructure teams for efficiency, and turn struggling brokerages into thriving, profitable businesses.
Rochelle Fitzgerald is the Majority Managing Owner and manager of Local Realty Agency Houston.
Ms. Fitzgerald has over 21 years of experience as a top producing agent and team in residential, commercial, global commercial real estate management, land, and luxury real estate.
With a passion for mentors and growth, her leadership focuses on creating a professional environment where agents feel valued, supported, and equipped to succeed.
Get hands-on training in contracts, marketing, lead generation, and client services.
Work one-on-one with experienced mentors.
Learn how to build your brand, grow your business, and become the local expert.
Receive broker and managerial support you deserve!
Our growth coaching is designed for agents with 6 or more transactions or a minimum of $2 million in production ready to scale.
Learn advanced strategies in lead conversion, marketing, and client retention.
Get personalized business planning, coaching, accountability, and expert mentorship.
Streamline your systems, boost productivity, and increase your income.
Our elite coaching provided by a mastery coach is built for top-producing agents ready to lead, scale, and dominate to the next level.
Master advanced business systems, team building, and high-level marketing strategies.
Learn how to refine your leadership, delegate with confidence, and maximize profitability.
Learn from a mastery coach on how to build, lead, and retain a powerhouse real estate team.
Get expert guidance on launching your own brokerage with confidence and clarity.
Implement proven systems for growth, profitability, and long-term success.
We offer a full suite of resources, including:
Local Realty Agency equips you with cutting-edge technology, powerful branding tools, and expert marketing training to help you stand out and become the most recognized local expert in your sphere.
From digital platforms to proven marketing strategies, we provide everything you need to build a strong, memorable presence and grow a loyal client base.
Curious about what makes LRA Houston different? Before you choose your next brokerage, download our free Interview Book - a complete guide to what we offer, how we support our agents, and the culture that sets us apart in Houston’s crowded market.
Inside, you’ll discover some of the things agents look for when selecting Local Realty Agency as a sponsoring broker: